Vermouth di Torino in Turin

Vermouth di Torino is a wine aromatized with herbs, spices, and above all wormwood (Artemisia), the ingredient that gives it its name. It originated as a fortified and spiced wine, with a profile that can range from sweet to dry but always with a strong aromatic character. The most iconic color is the deep amber of red vermouth, although white and amber versions also exist. It is traditionally enjoyed as an aperitif or used as the base for classic cocktails such as the Negroni or the Martini. The designation “Vermouth di Torino” is now recognized as a geographical indication and protects a historic style linked to the city.

Vermouth is one of the products that defined the tradition of the Turin aperitif and, more broadly, Italian drinking culture. Between the nineteenth and early twentieth centuries, Turin became an international center for vermouth production, with brands exporting throughout Europe and the Americas. The drink is deeply connected to the urban social life of Turin’s historic cafés, meeting places for artists, politicians, and the city’s bourgeoisie. Even today vermouth remains part of Piedmont’s gastronomic identity and contemporary mixology.