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Home/Cities/Bolzano/Santa Maddalena Wine (Sankt Magdalener)
Santa Maddalena Wine (Sankt Magdalener) - typical souvenir of BolzanoDOC/DOCG10–25 €

Santa Maddalena Wine (Sankt Magdalener) in Bolzano

TTrouvenirOur takeAI summary

Santa Maddalena is the red wine that tells the story of the sunny hills above Bolzano, where terraced vineyards shape one of South Tyrol’s most iconic landscapes. Made mainly from Schiava grapes, it offers a light and fragrant sip with notes of ripe cherries, almond, and fresh red berries. It is a wine deeply tied to everyday life in the area, a staple on the tables of taverns and families for generations. Bringing a bottle home means keeping the memory of an Alpine region surprisingly devoted to wine culture and conviviality.

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The product

What Santa Maddalena Wine (Sankt Magdalener) is

Santa Maddalena is a DOC red wine produced on the hills rising above Bolzano, in the area of Santa Maddalena (St. Magdalena). It is made mainly from Schiava (Vernatsch) grapes, often with a small percentage of Lagrein, which gives it more structure. The result is a light, fragrant red with notes of cherry, almond, and fresh red berries. It is a wine deeply connected to the vineyard landscape of the Bolzano basin and to the gastronomic tradition of South Tyrol.

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The roots

Origin and history

The production of Santa Maddalena has ancient roots documented for centuries in the hilly area northeast of Bolzano. On these sunny slopes, viticulture developed mainly around the Schiava grape, which is particularly well suited to the valley’s soils and climate. Over the course of the twentieth century, the wine strengthened its local reputation until it received DOC status in 1971. Today Santa Maddalena is still produced by cooperative wineries and small growers who work the same historic hillsides.

“The message

This wine carries the idea of a borderland where Alpine traditions meet Mediterranean culture. It tells the story of Bolzano’s cultivated hills, its taverns, and the agricultural life that still surrounds the city. Opening a bottle is a reminder that even at the foot of the Dolomites there is a long and refined culture of wine.

The context

Cultural significance

Santa Maddalena is considered one of the wines that best represents Bolzano’s winemaking tradition. The terraced vineyards surrounding the small church of Santa Maddalena are part of the city’s historic image and tell the story of centuries of vine cultivation in an Alpine setting with a surprisingly mild climate. The wine expresses the area’s agricultural identity, where viticulture coexists with both Tyrolean and Italian culture. For many local residents it is the everyday red wine of the table, closely tied to home cooking and traditional taverns.

Content reviewed by Trouvenir against provenance and cultural-context criteria.

Where to buy

Where to find Santa Maddalena Wine (Sankt Magdalener) in Bolzano

It can easily be found in wine shops in the center of Bolzano, in stores selling South Tyrolean specialty foods, and directly at wineries in the Santa Maddalena area. Many traditional restaurants serve it as the local red to accompany South Tyrolean cuisine. One of the most authentic experiences is buying it from small cellars or during a visit to the vineyards on the hills above the city.

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